CPM Discussion and input

CPM, AM, affiliate marketing

[JayDev]

Hello all,

I just wanted to get some input and discussion on AM ROI.

1/ Our CPM is about $20. Would you consider this type of ROI poor, average, or above normal in today's market?

I know that you would probably need more variables and more info to make a final conclusion but I just wanted to get some general feedback, if any.

2/ Also, where do you expect AM to go in the future? Do you think it will die OR evolve? How?

3/ Finally, what are some legal concerns, fraud issues that you have encountered in AM?

Any general input would be greatly appreciated.

[JayDev]

Does anyone have any feedback?

[disgust]

your cpm doesn't neccesarily matter. your earnings do.

you can be promoting a product that's close to impossible to get traffic for, but has an outrageously high CPM- but you might make more for one with a dirt low CPM that's easy to drive traffic to.

[JayDev]

Thanks I appreciate your time and input.

I am trying to find a good unit of measure for revenue growth:

CPM, CTR, earnings/visitors etc....

What is the most reliable measure of revenue in your opinion?