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Designing An Affiliate Program From Scratch

How to do it?

         

Aberdeen

12:33 am on Jan 20, 2005 (gmt 0)

10+ Year Member



I have been given the task of designing and implementing an affiliate scheme, but I am struggling to find any information on how they work. Can any recommend some books or sites or personal experiences. I will be doing all the back end stuff myself and so want to make it as flexible as possible. I am being vague and I apologise for that.

Any help would be appreciated.

Cheers

calvinmicklefinger

3:07 am on Jan 20, 2005 (gmt 0)

10+ Year Member



Try the forum at associateprograms.com

Playful Melissa

5:41 pm on Jan 22, 2005 (gmt 0)

10+ Year Member



Why re invent the wheel -

there are tons of 3rd party programs out there depending on your needs:

I personally use Directrack they do everything I want including:

per click
per sale
per lead
hosting my creatives
and if I want they will even pay my affiliates.

Its totally customizable.

rfung

11:22 pm on Jan 22, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Understandably his company might want to do it in house. If that's the case, do you have any experience being an affiliate for someone else?

I'm not sure how informed you are in the whole affiliate scheme, but if you're doing a per sale deal, most sites work with cookies that are set through a url variable. Once the user hits your site, you send the cookie to the browser, and when a sale takes place, you see if there's a cookie in order to properly credit the affiliate.

Whatever you may end up doing, a couple of things to keep in mind:

1) have competitive rates for your affiliates
2) always pay on time. Nothing gives worse vibe and mistrust than a company that can't cut a check when they have to.
3) have good landing pages - I bring this one up because one merchant I just signed up with has the most horrible product/landing pages ever, and I cringe to think how confused any potential buyers will be upon getting there.

Third, consider going the way of CJ or similar companies. An affiliate program will take up a lot of time and probably require a dedicated employee to handle all the inquiries and signups and financial transactions. CJ handles most of it for a reasonably low fee.

suprapsu

7:16 pm on Jan 24, 2005 (gmt 0)

10+ Year Member



Have anyone had any experience with myaffiliateprogram.com?