Forum Moderators: skibum
but back to the question - I have about 100k entries in my referer log that can give me hints about which keywords have been used to find me on the serps. Now, is there anything I should be doing with that data, as far as incorporating that information on my sites? it seems that since my pages are already found for the particular keywords in the log, then that doesn't give me much hints about what words I am not being found with?
For example, you get referers for 2 kw phrases like:
"Uk Widgets"
and
"Buy Widgets"
Make a page to capture traffic on 3 word phrases:
"Buy Widgets UK" and "UK Buy Widgets"
The same is true in reverse, use your 3 word phrases to work out what 2 word phrases you can target by mix/matching search kw's.
If you know any scripting languages, *definatly* write something to process your logs automatically for you and generate a list of 100's of these mix/match/add phrases, then you manually look through the list it generated to determine which ones are worth targetting.
If your a believer in onpage SEO, you could also increase your KW density for some phrases to (hopefully) get your page ranked higher for some phrases in which your are being found in the SERP's, but arnt ranking #1 - 3 for. Alternativly backlink to the page with your target phrase to improve the ranking on it.
Throwaways make this easy. If the site is meant to last, I'd be more careful.
