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Attracting Affiliates

A question from the Merchant's standpoint



4:42 pm on Jan 7, 2005 (gmt 0)

10+ Year Member

I see a lot of questions here from the Affiliate's standpoint, but my question is from the opposite angle:

How do I attract affiliates?

I've got a shareware software program that's been well received by my customer base. I'm not getting rich, but I've sold a fair number of copies of my program, and the customers seem to love it.

A few months ago I setup an affiliate program to try and drum up more sales. I went at it on my own rather than using someone like CJ becuase of the sizable fees involved. Thus far I've gotten a handful of affiliates. A few of them are sending me a decent amount of sales - proving that an affiliate program works.

Now the question is, how do I turn a handful of affiliates into hundreds or thousands so I can really see a spike in sales?

Any suggestions?


5:50 pm on Jan 7, 2005 (gmt 0)

10+ Year Member

Attracting New Affiliates

It can be hard finding new affiliates. The elusive "Super Affiliate" is more likely to find you if they deem the program worthy of their time.

Your first stop is too submit the program to all the free directories try Google and Dmoz to find these.

After that spend time searching & reviewing sites that not only get traffic but traffic that will convert for your product.

I know of 1 aff site that maybe only gets 50 visitors a day, out of those 4-6 ususually buy something from the merchant.

You need referrals that will convert not 10 000 visitors that buy nothing.


6:41 pm on Jan 7, 2005 (gmt 0)

10+ Year Member

macz_g - you're right, getting one affiliate that sends 100 referrals and converts 10 is better than one who sends 10,000 and converts none.

The trick is finding those kinds of affiliates.

I've got some good ones now. They don't send a huge amount of traffic to me, but a couple of them have conversion rates between 20 - 25%. :) What I'd really like to do is find more affiliates like them.

I'm hoping that some of the folks on this forum might be able to impart some first hand knowledge on how they grew their affiliate base. Was it all SEO? PPC? Online advertisements? Traditional advertisement? Something else?

Any tips would be appreciated!


6:49 pm on Jan 7, 2005 (gmt 0)

10+ Year Member

Time and hard work.

You can take a 2 prong approach.

1st find sites that are already ranked under the key words that you are targetting. Some people prefer a call others an email. Discuss your program with them and ask them to join.

Create lists of these KW to target and search in all the major SE's.

2nd look for aff that specialize in SEO and have no personal interest in the program. There motivating factor is to make money and they will design and seo a site even from scratch if the profit is there.

Eventually they will be ranking for the KW you are competing for. The difference is they know how to stay there- other sites may come and go.


2:13 pm on Jan 13, 2005 (gmt 0)

10+ Year Member

I'm also looking to promote my company's affiliate program - I'll try some of those ideas - thanks for the input guys!


1:04 pm on Jan 14, 2005 (gmt 0)

10+ Year Member

use PPC ads on Adwords and Overture promoting your affiliate program.

No gaurentees on the quality of the affiliates that method will attract, but you will create visability of your program and you might get lucky.


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