Forum Moderators: skibum
Does January tend to be one of the best months?
Here is a real life analogy/oxymoron. I went to the gym today and it was packed. I couldn't find a treadmill anywhere. Tonight I took my kids to Baskin Robbins for ice cream and it looked like a ghost town.
Offline sales here in Australia are absolutely massive in January. I wasn't in the affiliate game last Jan, so I'm yet to see how it translates to the online world. :)
overall, january is my best month of the year or top 3 always. Just the fact that it is A) winter (folks are inside) and B) the holidays are finally out of the way, prolly account for a great deal of this.
dating traffic is historically amazing this time of year
People depressed over the lonely holiday and not wanting to be without a date on Valentine's Day.
On one of the sites I consult for, they don't see sales until January. They actually do very little in December. They say that it's because their customers spend their Christmas money with them getting all the things they didn't get for xmas.
I think that more and more, sale will shift that way. We no longer live in a society that waits for what they want. I have several couple friends who said that they really didn't have that much to get for each other for xmas b/c their significant other always buys what they want throughout the year anyway, so there is nothing really left to get them come xmas.
Plus, gift giving is shifting in a big way towards gift certificates and cards. Now that you can give pre-paid "credit cards" people are even more able to buy what ever they want after the holidays.
