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New to all this and exploring possible revenue sources

     

cedricR

1:27 pm on Dec 31, 2004 (gmt 0)

10+ Year Member



Hi everyone!

I have recently discovered the whole advertsing, ppc scene and find it fascinating!

I have been running a web site (as a hobby) for many years and it is enjoying a relatively high traffic (roughly 800000 pageviews per months and 2200-2800 visitors per day)

I am using fastclick on the site to generate some revenue and it does work to the point that the site does not cost me anything to run.

Adsense did not really work for me as the CTR was really low and I get better results with CPM campaigns.

One thing that should be noted is that only 3.4% of my visitors come from search engines. 85% come directly to the site (through word of mouth I guess).

Anyway after reading many threads on this site, I have been trying to figure which products could sell on my site (am I allowed to post a url?).

The site basically provides jokes, funny pictures and videos.

The visitors are mainly 16-30 years old. I have been running a poster shop for 1 year or so but this does not generate any income.

I am also trying to promote cool t-shirts without much success.

So I guess what I am asking is; is there an area of products I should explore?

Thanks in advance

cedricR

cedricR

4:02 pm on Jan 2, 2005 (gmt 0)

10+ Year Member



up for an answer ;)

Pirate

5:21 pm on Jan 2, 2005 (gmt 0)

10+ Year Member



>roughly 800000 pageviews per months and 2200-2800 visitors per day)

~ 10 - 11 pages per visitors. forum?

>Adsense did not really work for me as the CTR was
>really low and I get better results with CPM >campaigns.

In terms of total revenue?

>One thing that should be noted is that only 3.4% of
>my visitors come from search engines. 85% come
>directly to the site (through word of mouth I guess

More likely to be repeated vistors.

It seems you have some forum / community site that attracts people who want to be entertained rather than buy something.

Besides banners and / or adsense (it's not mutually exclusive!) I'd give books on your site's topic a try. Just become Amazon aff. and feature some cool new books.

Additionally I'd think about what my audience might be interested besides the topic of my site. StarTrek-Fans are more likely to like Futurama or tech gimmicks.

cedricR

6:20 pm on Jan 2, 2005 (gmt 0)

10+ Year Member



>~ 10 - 11 pages per visitors. forum?

no it is an entertainement site featuring funny pictures, jokes and videos.

> In terms of total revenue?

yes, my adsense revenues are roughly 10 times lower than with Fastclick. (and yes the revenues are really low anyway ;) )

>More likely to be repeated vistors.

Probably, 15000 registered users

>Besides banners and / or adsense (it's not mutually >exclusive!) I'd give books on your site's topic a >try. Just become Amazon aff. and feature some cool >new books.

I am trying to do that. Registered with Amazon and trying to find some good books for my audience.

cedricR

webmastertexas

10:04 pm on Jan 2, 2005 (gmt 0)

10+ Year Member



Doesn't sound as if your visitors are looking to buy, so probably impression banners via Fastclick is your best bet. But when your numbers increase, apply to Tribal Fusion and Burst! Media to help fill in all the defaults Fastclick is probably already running on your site. If all you can rely on is impressions to make money, having more than one banner network will make sure you're always getting paid, instead of showing default ads by Fastclick for 40-50% of the time, as they seem to be at the moment.

Erku

12:24 am on Jan 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Cedric,

Do you have more like a content in your site? or pictures?

I sent you a sticky mail.

Take care.

Erku

 

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