Anyone know of places that have targeted newsletters, such as travel, that could be advertised on? How about stats on return rates for newsletters? Thanks.
10:04 pm on Sep 1, 2000 (gmt 0)
Flycast said they had a newsletter ad buyer option, but that's about all I know about it. As for percentages, last year it ran as high a 20% CTR, but I suspect that market is much more jaded now -- 8 to 12 would be my guess.
10:11 pm on Sep 1, 2000 (gmt 0)
we do nearly all our advertising in email newsletters (Business Weekly, Infoworld Scoop, etc). We get around 1% click thru on these.
We also send out a monthly newsletter of our own that goes to current customers and prospects. We get roughly 8% click thru on those.
10:20 pm on Sep 1, 2000 (gmt 0)
> We get around 1% click thru on these. yeecch!
I must have dreamed 20% --or was that on opt-in newsletters?