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Yahoo CPM

11:51 pm on Dec 28, 2004 (gmt 0)

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joined:June 10, 2002
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hey guys,

i'm thinking about trying the yahoo cpm. before i do this, i wanted to get your input. can anyone please share the experiences and opinions? are there disadvantages?

thank you as always!


2:12 am on Dec 29, 2004 (gmt 0)

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joined:Sept 28, 2004
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If you are good at making banners convert, then it may be cost effective for you. Most people find it hard to make a decent ROI with banners.

I would do Yahoo CPC (Cost Per Click) through Overture. Google AdWords is also a good place to start.

Keep in mind that banner traffic is never as targeted as a cost per click campaign.