Welcome to WebmasterWorld Guest from 188.8.131.52
With the recent shake up in the Google and Yahoo SERPs my conversions have dropped considerably. Organic traffic has always converted better for me than paid.
What is your experience with conversion from PPC, or any paid medium vs. organic search results?
I have my own theories about why organic converts better for me than paid, but I would love to hear your personal experiences.
PPC is there to drive traffic. Lots of it. But of course that comes at a price.
So that's the trade-off. More margin, or more volume.