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Additional Revenue Streams

For large traffic site

     
5:18 am on Dec 19, 2004 (gmt 0)



I am in the process of starting a very large content site and expect roughly 70,000 page views a day (+/- 10,000). These visitors will come from SERPs, although not initially ;-), AdWords, niche advertising, etc. Now the business plan can succeed for now on AdSense alone, but we have already incorporated other revenue streams.

One of them is affiliate marketing, including product reviews, tests, etc. And the last one is setting up a member network about these "widgets" and once it gets popular start charging to be a member and receive leads from our viewers.

Now the main problem or issue I am having is after doing a lot of reading about IPOs in the dot-com boom, everyone depended upon ad revenues. While I am trying to minimize this, I can't see anything bringing in more than AdSense.

In case of another lull in advertising, I would want to be able to survive. I'm trying to set up systems where if something like this happens, or god forbid AdSense account gets canned, we can still survive.

I'm sure many of you have thought about this before and maybe could offer some sound advice on building additional revenue stream. While I will have a newsletter and try affiliate marketing in that, this type of site can't really charge its readers to view content, so that is one thing out of the question.

Any help would be greatly appreciated. Thank you for your ideas and suggestions!

6:20 am on Dec 20, 2004 (gmt 0)



No one can help or think of ideas?

</bump>

7:56 am on Dec 20, 2004 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



There will not be another imposion in online advertising (it works now), though there could AdSense could impode or start paying less (any individual program could for that matter). Diversify, find the best aff programs. Could there be any "premium" content areas that one could charge for?
8:18 am on Dec 20, 2004 (gmt 0)



I'm trying to diversify as much as I can. I'm also trying tot hink of other ideas. What could I expect in terms of CPM for 1 million+ impressions per month? Who is the best in terms of CPM for the major networks?

Thanks!

10:16 am on Dec 20, 2004 (gmt 0)

10+ Year Member



Get users to sign up for newsletters related to your site content. When you get enough, you should be able to get a newsletter sponsor, as long as they match your audience. Please don't sell the names and addresses to third parties. You'll lose out in the long run.

An email list is also a short term backup supply of visitors if, G drops you for a while.

10:16 am on Dec 20, 2004 (gmt 0)

10+ Year Member



Get users to sign up for newsletters related to your site content. When you get enough, you should be able to get a newsletter sponsor, as long as they match your audience. Please don't sell the names and addresses to third parties. You'll lose out in the long run.

An email list is also a short term backup supply of visitors if, G drops you for a while.

 

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