Forum Moderators: skibum
Thanks for all your input.
Your urban career woman has different requirements from your suburban home maker and every other category in between.
Women (and I might be stereotyping here) tend to go through a few more lifestages and changes than men. If you can identify what those changes are and target women in transition, effectively, you'll get some killer stats working for you.
Example.... urban career woman who has just found out she is pregnant. To-be-moms are a brilliant demographic, given that they look for ease of use, are stressed and their lifecycle as consumers can be about 2-4 years -- again if you target them correctly.
Would recommend you look at a book called Marketing to women, by Martha Barletta.
Affiliate programs? eBay is a good one if used correctly for moms, suburban parents. I'm a well known fan of Amazon and there are a ton of CJ / Linkshare programs which can be tuned for your segment.