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Ad Terms Glossary

     
5:33 pm on Aug 23, 2000 (gmt 0)

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WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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This keeps coming up, so I'm going to use the charter section of this forum to build an online advertising terms glossary [webmasterworld.com].

I have some definitions "conflict" in 'Gross CPM. Net CPM, and Take Home CPM' --I believe Flycast defines Net CPM the same as what is listed as Take Home CPM?? Will someone pitch in on this and perhaps come up with a standard?

6:38 pm on Aug 23, 2000 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Good idea. I even was reminded of what CPA stood for becase we rarely run into anymore.