Welcome to WebmasterWorld Guest from 188.8.131.52
Advises, experiences, warnings would be appreciated.
So I end up not using about 90 percent of the ads, but I'm happy with what I'm earning, so yes, I think this can work. My philosophy is that you can only serve so many ads, so you might as well serve the best ones. If you skip sleazy ads, visitors are more likely to return to your site, so what you may lose in immediate revenue can be made up in repeated visits.
For a long time I unchecked CPC campaigns by default -it made more sense to have CPM campaigns from another adserver - but recently my visitor levels have reached a point where leaving the CPC campaigns checked is producing more positive results than unchecking them.
I do examine the Flag campaigns from time to time (not every day) and get rid of the really tasteless ones.
I also get rid of 728x90 banners quite often, just because I don't like the size of them.
I'm also seeing lower earnings this month. Hopefully it won't stay this way too long.
It was certainly a shock to my system. Imagine, every month I've been earning more than the previous month, and suddenly I hit November, and I'm going DOWNWARDS! Believe you me, I spent most of the day trying to figure out why my earnings were dropping, until I realized Fastclick has been doing more defaults than usual. I hope this isn't a trend with Fastclick, and instead it's an across-the-board thing with advertisers and end-of-the-year trends.