Is it effective? I would suggest not as effective as it could be if paying via CPM as they do not intergrate banners with content as well as they could.
growingdigital
10:42 pm on Oct 28, 2004 (gmt 0)
CPM is very dangerous unless you already have a proven brand that people recognize.
skibum
4:52 am on Oct 29, 2004 (gmt 0)
Most anything through MSN is probably going to take at least 75k to get started.
