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Defaults are slowly dropping. The defaults would be alot less, but the current selection of cpc's are so bad (running .05-.50effective cpm) that I've turned them off. I'd rather save the download time for users than give away cpc's. I think you come out ahead on deals like that with branding cpc's.
Defaults dropping since Burst has been doing better at securing advertisers and weeding out the cheats. It is also the end of the month and they may have been 'saving some up'. I sure hope next month is the big comeback. I'll give them until the end of the year to get things back on track and if not, I'm either dumping ad based websites, going affiliate city, or harking our own products. We are still making money, but the rewards are wearing too thin.
Don't know if you need it or want it scott, but:
cpc: Cost Per Click.
cpm: Cost Per Thousand banners served.
mtd: Month to date.
defaults: the amount of page views that went unfulfilled with a banner.
gross cpm: taking all possible page views and dividing by the total impressions registered.
net cpm: total ads displayed divided by total income.
take home cpm: what the real cpm is after the ad broker gets their percentage off the top.
>or harking our own products.
works, but is your infrastructure ready? how are you with bubble wrap and packing tape?
>We are still making money
me too, but it's because my burn rate is near zero
...meanwhile I'm working some "free trials" with national sponsors.