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Advertising Revenue Options on a 100+ million hit per annum site?

Charitable site needs advice...

4:02 pm on Sep 29, 2004 (gmt 0)

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I run a website (please feel free to PM me for details) that having been up only 5 months (taking over from an old site) has already tipped over the 50 million hit mark...

I wanted advice as to the best avenues for revenue production on a site of this size - we have had some sucess with PPC (espotting) but I am of course always looking for ways to improve...

would a page-impression scheme raise more money of a mega hit site, or would it be worth setting up a per compnay set up banner scheme?

Any and all advice of which methods are proven to be best on sites with long visitor counter numbers would be much appreciated!



4:26 pm on Sept 29, 2004 (gmt 0)

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I'd consider AdSense, perhaps in addition to other options. Especially for a charitable site, that seems like a good option to me, since it's not flashy, and the Google name is well respected. It's also very little work on your part--no need to change campaigns, etc.
4:33 pm on Sept 29, 2004 (gmt 0)

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I would do AdSense and Overture. I get excellent results with both (slightly better with Overture).
5:52 am on Sept 30, 2004 (gmt 0)

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Since it's a charitable site, you could try the "donate a click" approach.

Make a minisite called [yourname]-clicktohelp.org or something like that, explain the concept on the first page, and have a big button on this page called "Donate a click".

When the user clicks, she gets to a page with about 9 banners from "sponsors". With a cookie, you can prevent users from clicking more than once a day. Sponsors pay per impression (necessary with this concept, since there has to be a direct link between the click and the income).

I made such a site once, and still have the codes and design somewhere - but it wasn't launched because the people who insisted on contacting the sponsors couldn't sell :) . I got the concept from another charitable organization, though, who had some success with the concept.

10:35 pm on Oct 12, 2004 (gmt 0)

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Espotting on some of the major pages was bringing in around $10,000 a month?

Is that something to improve on, or be very pleased with with a site that got exactly : 928,575 page views in the last 7 days (23,247,879 in the last 6 months)

looking forward to your thoughts! thanks for the help,


11:21 pm on Oct 14, 2004 (gmt 0)

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I think you have a lot of possibilities. Sticky Mail me so we can chat.


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