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[news.yahoo.com...]
"Given kids' unique vulnerability to commercial persuasion and the unprecedented levels of commercialism that exist today, the commission should permanently ban interactive advertising so children can't answer the door when toy and junk food peddlers come calling," she said.Child advocates say youngsters often cannot tell they are being pitched products because this kind of advertising blurs the lines between marketing and entertainment. Experts fear that little is really known about long-term effects on children's brain development and emotional systems.