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What is a decent CPM?

I'm a bit confused. Adsense vs. burst/tribal etc...

         

ari11210

4:04 pm on Aug 27, 2004 (gmt 0)

10+ Year Member



Hello everyone, this is my first post in this forum. I've been reading that a $1 CPM is considered good, while the average is more like 50 cents. I've been using AdSense for about a year on my site, which is not a high traffic site (about 30,000 page views a month), and my average 'Effective CPM' according to my adsense stats is now a lot higher than $1. Is it safe to assume that it would be silly to use any other ad broker/service (Burst, tribalfusion, etc.) if most companies are only paying 50-75 cents CPM? Or am I comparing apples to oranges? Please shed some light on this, as I want to make sure I am not missing anything.
Thanks for your help
Aaron

howiejs

5:06 am on Aug 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



are there any industry standards / averages for CPM / EPC across affiliate sites / adsense?

matrix_neo

6:06 am on Aug 28, 2004 (gmt 0)

10+ Year Member



Hi, $1 CPM is less as for as the adsense is concerned $5 is common and some sites can yeild upto $20-$50 (I guess) which is pretty good. However CPM depends on how many clicks you are getting and whether your content is highly payable? and so on.

markus007

3:49 pm on Aug 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



unique visitors /pageviews has a lot to do with it...

howiejs

12:32 am on Aug 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"unique visitors /pageviews has a lot to do with it... "

What does that have to do with CPM?
that would just drive your total earnings .. .

markus007

3:20 pm on Aug 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the more pageviews a unique visitor has the lower your CPM