Help needed with advert rates

[lorax]

I was just approached by a book publisher about rates and terms/conditions information for
ads and banners on one of my site. The site currently uses some affiliate advertising and Adsense. I haven't gotten around to putting sort of info together. So I need a sanity check on what I'm thinking.

The site is relatively new and low traffic (300 page views and 125 uniques per day).

I'm inclined to be straight forward with the person and tell hime we haven't offered this sort of advertising in the past and would be willing to work with him to develop a reasonable package.

[hunderdown]

I would think first about whether you want to deal with the extra work. I have a similar site, maybe double the traffic of yours. I do well with AdSense. A couple of advertisers have approached me.

I got as far as reaching the conclusion that they would need to pay me somewhat more for placement on X, Y, and Z pages than I am earning from AdSense from X, Y, and Z pages. Possibly considerably more, since they wanted banner ads with graphics, which would be more prominent on the page than the AdSense ads.

But then I considered the extra admin. and I just never followed up. If you have more time to devote to your site than I do, and you think this will be worth it, then go for it. But work out ahead of time what's the minimum you want for it to be worth it.

[lorax]

Thanks hunderdown.

Boy - I just reread my post - looks like I missed a few words. :o

Anyhoo. The site doesn't make much at all - I simply haven't had time to pay attention to it but I do have a writer still adding content to it so it's not stale.

Since the traffic is so low I'm almost inclined to go with a flat fee rather than PPC. Simpler to manage and perhaps more appealing to the publisher.

[hunderdown]

I certainly wouldn't go with PPC, because you have no way to predict what the CTR would be--AND because view would arguably be of some value. Flat fee for a placement on specified pages, for a specified period of time. If they want it, you could give them a minimum number of impressions guaranteed, and then just run the ad longer if needed....

Good luck.

[lorax]

Now the question is what might it be worth to them? $50/month?

[hunderdown]

maybe more than that if your traffic is highly targeted. Get them to make you an offer you can't refuse...