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Attaboy Richy!

online ad industry blasted for its self-inflicted wounds



8:17 pm on May 4, 2001 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

...Web publishers weren't the only ones to blame for the troubles facing Internet advertising. Glassberg also came down hard on agency media buyers, who should be taking a greater interest in figuring out how to better leverage the medium....

Another problem, Glassberg said, is that the advertising creative, isn't.

Glassberg: Web Ad Industry is "All Messed Up" [internetnews.com]


8:29 pm on May 4, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

"Web advertisers and publishers don't agree on impressions, pageviews and users -- not just the numbers, but the definitions as well. "


8:18 pm on May 5, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

"Throwing open publishers' logfiles could help resolve those issues -- as well as help determine peak times for media planners, and for media sellers. Once that's accomplished, the industry can -- and should -- begin selling dayparts..." [dayparts = traffic numbers by time of day]

Thought I doubt anyone would expose their raw logfiles, publishers should be more forthcoming about site stats.

Dayparts - first I have read about this online. Imagine on your site, ads are rotated in the morning for coffee mfgs and major newspapers, and in the evening restaurant chains and alcoholic beverages are rotated. I would love to see this type of time targetting.


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