Basic reading for a newbie

Everything (almost) you need to know so you don't get burned

[squeezeplay]

Can some kind soul direct a Website advertising newbie to some basic reading material (preferably on-line and current rather than print)? I need to understand the terms (cpc, cpm) and the concepts. Thanks

[rcjordan]

I've seen some articles, but can't recall seeing a good , basic place to start. So maybe we'll start one here:

CPC = Cost per click - $$ you make every time someone clicks an ad.

CPM = cost per thousand (M) ads. $$ you will make for ever 1,000 ads (usually, banners) displayed on your site.

CPA = Cost per action. $$ you make every time someone clicks an ad and then DOES something, such as buy an item or register for a newsletter.

PSA = Public service announcement. A Freebie

[NFFC]

UK Plus has some good information about how they charge for the differing types of ad's.

UK Plus Rate Card [associated.co.uk].

[Marcia]

OK, I give up: what are interstitials?

What are they, what do they look like, and how do they work?

[sean orourke]

Interstitials are ads that load between two content pages.

There are many varieties. The most common is the notorious pop-up ad. Also gaining ground is the inline interstial, whereby a content page is actually redirected to an advert for a set period of time before refreshing to the next content page. Mad scientists are working night and day to create new varieties, many geared towards rich media.

[Marcia]

So essentially, they're ads that pop up from the middle of someplace that you didn't choose to click on to see.

Thanks sean - "inter" implies something in between - got it.

[tedster]

Yup, inter means between, and stitial comes from the Latin verb "sto", which means "to stand". So an interstital is something that stands between. I think the word also gets used in medicine for body parts that stand in between other body parts.

--from your resident nerd:)

[LonghornBob]

I believe the current colloquial English definition of interstitial is:

in-tur-stish-uhl - adj. 1. pi**es users off

I had them for about 1 hour. I got 25 hatemails in no time. That was the end of that.

Wheeler

[NFFC]

Hi LonghornBob welcome to WebmasterWorld,

>got 25 hatemails in no time

It may have been our fault, after all this is the home of the FOO Pop-Up Protest [webmasterworld.com]