Is this advertising

advertising

[colintho]

Just want some "general" opinions on the following offer. If a company or individual offers to place a link on their website homepage to deliver website traffic, irrespective of cost, price agreement or link exchange, would you interpret this as advertising?

Offer:-- "to include a link at the top of my homepage, to redirect any visitors to your site"

It is my opinion that this constitutes advertising.

What do you think?

[jcoronella]

Tough one. Would you consider the links on DMOZ advertising?

[colintho]

Looking at some definitions for "advertising" – an entry in the DMOZ directory could constitute an “advert” as a site listed in DMOZ would match the criteria for some definitions of the word:

1) to call the attention of the public to a product or business.
2) a public promotion of some product or service
3) the business of drawing public attention to goods and services

Definitions taken from the Oxford Dictionary of English:

Advertise: describe or draw attention to (a product service or event) in a public medium in order to promote sales or attendance

Advert: refer to in speaking or writing

From this you could interpret all text links as "adverts" that "advertise" the destination site