What is CPA marketing?

[Etar]

Hi fork,

What is CPA marketing and it is better than CPM and CPC?

Thanks

[disgust]

cost-per-action.

ie, you get paid when there's a purchase, or when they sign up to a newsletter, etc.

[Michael Anthony]

And yes, it's much better than those other two as u only pay once you obtain the desired "action", be it a sale, enquiry, brochure request, loan application, whatever, rather than paying regardless of conversion as one would with traditional advertising models.

[ronin]

CPA means less risk if you're the merchant, more risk if you're the publisher.

It's the other end of the scale from paid directory inclusion where there is minimal risk to publisher and maximum risk to the merchant.

Obviously CPC and PPC fall somewhere inbetween these two poles.

[ideaguru]

if only we could convince some of the Multinational real world corps to go CPA with us...we could all make a huge fortune...

but alas, without hte proper networks, it's really difficult to access. Not to mention the huge turnaround time in doing business with massive companies.

suggestion :: go with rich but small companies that can benefit from web traffic. Always yummy prospects.