Advertising.com promos "click-and-send" ad technology

[rcjordan]

"The company said the system allows consumers to click on ads and either print them with a single click or have them delivered to their wireless phones or e-mail addresses for future use. Unlike other sites, consumers don't have to sign up as registered users or click through banner ads to take advantage of the offers..." -article here [localbusiness.com]

[Czar]

I was quite excited when I heard about this. Of course, this follows on from efforts by AmazingMedia, CNET, internet.com and others who have been pushing for intra-ad interactivity for a while now.

As a side note, IAB will be releasing a new set of banner standards and specifications next week that are expected to standardize some of these features, as well as the larger creative sizes.

[rcjordan]

Hi Czar, glad to have your input here.

Yes, I also think this is a very positive development in the banner world. We had a thread here about 2 weeks ago where we essentially did a self-analysis of how we responded to banners. Like the results I've seen in other studies, the "I didn't want to leave the current page." answer came up as a strong disincentive on clicking on a banner that catches one's interest. This "click-and-send" technology would seem to be an anwswer that.

[Czar]

Agreed. I suppose that partially explains why advertisers would like to see the surface area of ads expand; there's not a lot you can do within the confines of a 468x60 space. ;)

[Drastic]

I love this idea. This thread [webmasterworld.com] is the one rc mentioned, where we pointed out how many people do get the message from an ad, and the advertiser does benefit, but it is not tracked. Hence, the advertisers never realizes the full potential of their advertising dollar.

With this new technique, it would give the user what they want (check the ad/site later), while allowing advertisers to gauge their ads' performance.

I think the implementation of this type of ad-messaging could really help kickstart the advertising rebound.