IHG Affiliate Program

[cornwall]

"I am responsible for the InterContinental Hotels Group affiliate program and I would love to get any of your feedback if you have any"

This was posted by a WebmasterWorld member in another thread last month.

There was never any follow up from that member who seemed reticent to get involved further, so I am floating a tread on the subject of IHG affiliate program

Bottom line is they pay 3% of taken up bookings. I have been in it for about 3 months.

They have strong brands which give a good booking rate, but 3% is somewhat low...

To get any income worth talking about, you therefore need to generate bookings of around $1 million in a year.

If other large hotel groups come up with better figures then IHG may be forced to improve their percentage, on the other hand if they do well enough out of it then it will become the norm.

Anyone else with experience of the IHG program?

[Blue_Fin]

From the BeFree interface:

Our Commission Structure

You will receive 5% Commission upon any consumed sale of any InterContinental Hotels Group Hotel room at a Commissionable Rate directed to InterContinental Hotels Group Sites through your affiliate links. A room shall be considered consumed upon checkout by the guest for the original booking reserved through the IHG affiliate program.

The 3% that appears on their own website is wrong. Check your reports. Any consumed bookings through your site should be commissioned at 5%. If they aren't, then I would contact them right away.

If you consider $30,000/yr the threshold for any income worth talking about from an affiliate program, that's an extremely high threshold in my view.

[cornwall]

"If you consider $30,000/yr the threshold for any income worth talking about from an affiliate program, that's an extremely high threshold in my view."

Not if you are putting individual tags on each hotel. The work is time consuming.

If you just put on the brand logo its faster, but you get nothing like the EPM. I have experimented with both approaches

Take AdSense as a base line :)

[cornwall]

"The 3% that appears on their own website is wrong. Check your reports. Any consumed bookings through your site should be commissioned at 5%."

Checked my reports, they are at 3%.

Can you post the URL of the page that alludes to 5%, I cannot find it?

[Blue_Fin]

It may be time consuming initially, but there's no maintenance after that.

The language I quoted comes from the main IHG page through BeFree, accessed through the drop down at the top of your screen.

[cornwall]

Thanks

Perhaps the member responsible for IHG Affiliate program, that made the forum quote in post #1 above could comment?