Yahoo commissions online advertising survey

[rcjordan]

Yahoo will set up a large-scale, yearlong Internet users survey, conducted by Internet audience measurement firm NetRatings [thestreet.com] so it can get a better idea of the effectiveness of online advertising in general and pitches placed on Yahoo!'s site in particular.

[Brett_Tabke]

This is what is know in the technical world as the wolves guarding the sheep.