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Over the past 5 years, I've seen most of the other patterns/trends shift or flatten out, but not this one re weekends and Mondays.
And Summer holidays seem to hit traffic worse than any other season.
This has always surprised me until a friend [who has never seen a computer, never mind the Internet] said:
"simple innit, they go down shops over the weekend, see what they like and then ave a look at the net from work, see if they can find it cheaper, you know what I mean guv"
This seems to make sense and is the first recorded case of a "cockney" saying something worthwhile..
Sat and Sun is way down. Rest of the days of the week are fairly even at about double weekend rate. We used to have a Monday effect (up) and Friday effect (down) but not any more. We dont sell retail products hence we dont have any Monday effect as described above.