MicroSoft could Kill Flash Banner ads

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MicroSoft could Kill Flash Banner ads

Catalyst

9:18 pm on Oct 30, 2003 (gmt 0)

Why Flash Could Disappear from Online Ads
› › › Using Ad Technology

BY Eric Picard ¦ October 27, 2003

"Flash could disappear from online advertising. Sound ludicrous? Then you aren't aware of what has happened between Microsoft and a little-known company called Eolas. If you are aware, you probably don't know the issues this will raise for online advertising.

Back in August, Microsoft lost a patent infringement case related to how Active X controls load into Internet Explorer. Eolas (which holds the patent in question) was awarded a whopping $500 million dollars. Active X is the mechanism used by most Explorer-compatible plug-ins, including Macromedia's Flash and Shockwave, Quicktime, Real Media, Adobe Acrobat, and many others."

Rest of the article here;
[clickz.com...]

Linda

rcjordan

9:24 pm on Oct 30, 2003 (gmt 0)

It's looking very iff-y for Eolas.

W3C Backs Microsoft Against Submarine Patent [marketingwonk.com]

Marcia

9:28 pm on Oct 30, 2003 (gmt 0)

W3C is finally speaking out after all this time, almost 20-20 hindsight. Link to the text of the Berners-Lee letter here:

[webmasterworld.com...]

Catalyst

9:29 pm on Oct 30, 2003 (gmt 0)