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I know that it's a bad idea to sell advertising based on PageRank, but when I'm buying an ad, that's one of the first things I look at. How do you sell advertising without having Google think you're selling PageRank and ban you?
Where do you find advertisers? I don't want to spam people who I think might be interested, but they might not be interested and think I'm a spammer.
What kind of information do you send to a company that's interested in purchasing an ad on your site?
What are the good and bad points of different types of ads? Banners? Text Ads?
Any other advices?