Is the traffic worth anything?

[chinadu]

I have a website that has about 4k visitors per day, mainly are people downloading free wallpapers. I am wondering how much can this type of traffic worth. I would like to see it pulling over $400 per month, but I don't know if it's possible. Reading from earlier posts, it looks like that some traffic worth pretty much close to zero dollar. Can anyone help me on this? If it can't earn at least couple of hundred per month, I just won't bother start any advertising.

[StanBo]

I'm afraid that it might put you down, but I don't think this traffic has much value (if any at all). The reason is very simple - "freebie hunters" are unlikely to actually spend money elsewhere. So, there's no big reason to pay for attracting them to a site. What really is of good value - the traffic of recurring paying customers. But I sincerely doubt that they spend much time downloading free wallpapers.

[John_Creed]

People who download free wallpapers aren't nessessarily "freebie hunters." (Does anyone actually pay for wallpapers?)

I doubt you'll get anything remotely close to what you'd like but that type of traffic could convert to money with the right program.

Just not that much money.

[Lil_Red]

That's tough. Most ad networks aren't really interested in free download sites for the previous reasons listed.

[Essex_boy]

if you want to mae money how about a pay per download section? Premium wallpapers etc

[Yidaki]

>"freebie hunters" are unlikely to actually spend money elsewhere.

Probably true but there are programms that spend money to affiliates who advertize their FREE goods or services like Coupons, free memberships etc. - for the sake of collecting adresses or expanding their member base. So if you have a site for freebie hunters and find such programms, you can DO a good income!

[bcc1234]

Try advertising business opportunities on your site.

[div01]

Popups/popunders would be one option.

[firstmark]

You can earn something with this traffic even if its not as much as you have in mind.
With popunders from someone like popuptraffic that auto accepts almost everyone, clickxchange for below the scroll banners, and maybe adsense for above the scroll banners you can make some revenue.
You could also use skyscrappers and promote posters, games, costumes, or whatever it is your downloads relate to.

[wackybrit]

At the end of the day, people are people. Automatons aren't downloading the desktop wallpapers. And people buy things. Admittedly, it's incredibly unqualified and untargeted, but any place where there's a lot of people, there's an advertising opportunity, no matter how small.

There's a chance AdSense might work if the page content is substantial enough to influence the ads served. So, for example, a page with Madonna wallpapers might end up with AdWord ads for Madonna tickets or Madonna memorabilia.. which could result in some clickthroughs.