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Here's an advertiser with cash

         

rcjordan

3:02 pm on Feb 6, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AutoTrader.com to kick off $40M marketing campaign [localbusiness.com]

There is serious, serious money behind this one. Trader Publications is the Landmark group (The Weather Channel, weather.com). Cox (Looksmart), too. They have staff SEO,btw. Perhaps they'll move more into web ads. Has anyone seen a web campaign or affiliate program for AutoTrader?

Drastic

4:30 pm on Feb 6, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow, $40M and the article only mentioned TV advertising.

Surely they will spend some of that online, especially as cheap as it is right now.

Is it just me, or does it seem the auto industry seems to be hanging on better than most with online advertising?