How Much Shall I Charge

And What Shall I Send This Company

[webdev]

Hi all I have a nice little website turning over well with about 100,000 visitors per month unique. I received this email below today however I do not have any idea where to start or what to send this guy. If any of you wise chaps have some knowledge you can push my way please let me know. I don't have any media information to send them apart from 'Give me £100 a day for a small banner' :)

[edited by: eljefe3 at 1:34 am (utc) on Sep. 17, 2003]
[edit reason] no email quotes please [/edit]

[hobbnet]

I would just call them up and see what they are all about. Make your site sound perfect for their niche. ;)

[roitracker]

First, make sure it's a legitimate business. If they did not give their website url or contact details, or if they used a free email account, it's probably not a serious enquiry.

Having said that, media information would generally include the following:

Unique visitors/month
Page impressions/month
User demographics (country/age/profession,etc)
Cost per impression or cost per click.
Ad format options - size, type, banner/text, etc.
Where will the ad appear? Specific pages or run of site?

Hope this helps.