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Christmas Is Here! Close Enough Anyway

what is your online plan for this holiday rush?

     
4:52 pm on Jul 22, 2003 (gmt 0)

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Hey Everyone,

So it is the middle of July, everyone is at the beach and on vacation. Heck, for most people the thought of the holiday season is a thing far off in the future.

However, smart and motivated online marketers(read smart marketers here on webmastersworld) are already busy formatting a plan for huge sales. This holiday season will be very lucrative to those willing to take action and develope sites that draw in targeted visitors.

So far I have purchase one domain and have started to develope the site with christmas in mind. I am currently mixing my "work" time with sites and programs that will most certainly result in higher commisions this holiday season. That being said I also have sites that will pull very well this shopping season.

What are your holiday plans?

Brian

5:47 pm on July 22, 2003 (gmt 0)

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Think Winter in Summer.

Think Summer in Winter.

6:56 pm on July 22, 2003 (gmt 0)

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<ot>Cr*p, that means I have to start saving up for Christmas gifts.</ot>
9:11 pm on July 22, 2003 (gmt 0)

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Hey dragonlady7,

Well this is true, of course you could get your site(s) looking good for the months to come ;-)

That way you will not mind spending the money at Christmas time when you see your profits rolling in ;-)

Brian

12:04 am on July 23, 2003 (gmt 0)

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Every year, I plan to do something special in time for the holidays. Every year, I never get to it.

There are so many things to try, so many ideas and unexploited niches, my to do list grows faster than I can get things done. For me, it's better to just focus on the tasks at hand and next on the list, continualy re-evaluating the priorities and making adjustments as needed.

In the end, mine is really just a plan with short term and long term goals. If I do better with something during the holidays, it's just gravy.

10:58 am on July 23, 2003 (gmt 0)

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Hey Drastic,

That is a very, very good point! Like yourself I continue to spot "possible" opportunities all the time. As I mentioned I am continuing down my regular affiliate path, just at the moment I am also putting about 20% of my time into a project that yields one nice car payment monthly. My plan is to double that take each month, christmas will be an added bonus.

Brian

12:15 pm on July 23, 2003 (gmt 0)

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Yep,
The summer slowdown is the perfect time to crank out more pages/sites etc to get ready for the fall.

I personally made a mistake by being a little too consumed with the past few Google updates. What shook me out of it is seeing MSN appear in the logs and I realized I could have been much further ahead if I had just kept building.

12:32 pm on July 23, 2003 (gmt 0)

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I started my Christmas marketing last week (I think I mentioned it in a post) - Let's face it for Christmas specific things, if they find you now, they were looking!
1:16 pm on July 23, 2003 (gmt 0)

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Christmas is such an important time for resellers. In the agency I work at we start our Christmas work in February, some of our clients work at a loss all year round apart from the Christmas months and make an absolute killing. it would make sense for them only to open 2 months a year!
1:20 pm on July 23, 2003 (gmt 0)

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:lol: My distress is caused more by the fact that I haven't actually launched my online business yet and haven't got the time to get it off the ground and will probably still be sitting on my thumbs come Christmas with the pocket change i'm earning at my day job.
It's already JULY? Man... It's already nearly August! My birthday's in a month and I'm already OLD! *mutter* Stupid time, every time I look at it it's later.
Looks like I'll be giving everyone handmade gifts again this Christmas, though heaven knows where I'll get the time to work on them. :/ Cookies take *forever* to make and I never get a day off to catch up on things!
1:22 pm on July 23, 2003 (gmt 0)

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Our high street Christmas marketing starts after the School open again in September.

Although mine began mid-July, I suppose because I never take down much of my online Christmas stuff, it never ends.

1:23 pm on July 23, 2003 (gmt 0)

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We keep all our holiday pages up and just make the links hard to find. I just did a google search for christmas related stuff and we still rank high. The only thing left to do is tweek the pricing before the traffic arrives.

The first year we went through a christmas rush we totally missed the boat. I was not thinking far enough ahead. Now I have all the major holidays covered.

1:25 pm on July 23, 2003 (gmt 0)

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I suppose it is only when the topic arises that we realise in our game we market all year round.
2:10 pm on July 23, 2003 (gmt 0)

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re: online plan?

Any thoughts on special services to offer e.g. "guaranteed delivery by christmas if you order by" xxxx? or price strategies - do most sites cut prices in the run up to christmas?

this is my first christmas coming up - selling standard widgets & widget gift boxes! i'm excited!

miam

2:16 pm on July 23, 2003 (gmt 0)

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online plan?

Optimize early, get in quick and keep monitoring who's doing what!

If they're doing a deal will they get the business? if so you need to tweak your site a little - game on :)

2:22 pm on July 23, 2003 (gmt 0)

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I have been planning to expand marketing towards my affiliate's products for a few weeks now, in attempt to be prepared for early shoppers...of course I have been way to busy to do this.

After reading these posts I will have to get a start on it this weekend. Go after niche markets, build up some real web pages and push traffic through PPC. Thank you for reminding me.

2:30 pm on July 23, 2003 (gmt 0)

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There's no better time that the present (Christmas Present :)) - unless you are selling watches - then there's no better present than the time! :)
3:22 pm on July 23, 2003 (gmt 0)

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Let's hope Y!Santa comes early this year and uses Inktomi results well before the Christmas rush =)

-panic

4:01 pm on July 23, 2003 (gmt 0)

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The Plan:

1. Add many new products.

2. Refine systems to handle the orders.

3. Boost the AdWords and overture programs, and prepare for a sacrifice ($) in sept/oct to
pay off in Nov. and Dec. as people scout now to buy later.

4. Add new real-time shipping quotes.

5. Trim weight off the site, make it scream by Sept.

6. Email opt-in former customers with special discounts, both for them and friends and family, recommendation discounts and such.

7. Hope.

6:18 pm on July 23, 2003 (gmt 0)

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or
1. Add many new products.
1a. Hope
2. Refine systems to handle the orders.
2a. Hope
3. Boost the AdWords and overture programs, and prepare for a sacrifice ($) in sept/oct to
pay off in Nov. and Dec. as people scout now to buy later.
3a. Hope
4. Add new real-time shipping quotes.
4a. hope
5. Trim weight off the site, make it scream by Sept.
5a. Hope
6. Email opt-in former customers with special discounts, both for them and friends and family, recommendation discounts and such.
6a. Hope
7. Hope.
8:49 am on July 24, 2003 (gmt 0)

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When you are in Travel like me. This is Xmas shopping season! Preparation for the holidays are already done!
9:03 am on July 24, 2003 (gmt 0)

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1. Upload as many niche keyword pages every month. Get them indexed.
2. Upload all my christmas products by September. Get them indexed.
3. Boost my customer service capacity
4. Meet with marketing team this week to get their ideas and consolidate into a plan
5. Sound off affiliates
6. Make a target, then figure out how off our thinking was when we are off target
7. Make sure card processors, etc. are well tuned
8. Test servers for load
9. Start monitoring competitors round the clock
10. Make sure all leaves & vacations in office are completed by October end.
11. Get off the beach and implement 1-10 above :(
4:03 pm on July 24, 2003 (gmt 0)

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I need help taking phone orders over the season, but don't really want to hire. Have anyone tried using an order taking service?
4:10 pm on July 24, 2003 (gmt 0)

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Have anyone tried using an order taking service?

Yes, and we were completely dissatisfied with it. The problems we had could have been specific to the company we hired and its personnel. We had reports of customers being treated rudely, order takers being ill informed, and orders being lost.

3:57 am on July 25, 2003 (gmt 0)

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Christmas... you are missing out on the second busiest cosumer Holliday of the year, Halloween... We start 5 months in advance getting ready for Halloween. The momentum carries us into the Christmas update. By November 1st, our Christmas updates are up and ready for it.
9:31 pm on July 25, 2003 (gmt 0)

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Hey aaronjf,

Yep, I figured that about two or three days ago and decided to do some keyword research and have started with a halloween site as well. The other christmas stuff does ok year round, just seams to get a extra boost around the holidays.

I am rushing now and figure I can crank out a nice site in about two or three weeks and pray I make it into google (full crawl) for the tricks and hopefully treats ;-)

Brian

10:55 am on July 27, 2003 (gmt 0)

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Personally between Thanksgiving and New Years is my slowest sales period, so I am thinking where shall I go for vacation at that time of year.

Seychelles, Hawaii or possibly Cape Town....anywhere that has a difficult Internet connection is a definate advantage....depresses me to see slow sales during the holidays ;)

For those who make good sales during the holidays I would be thinking about the big yellow banana concept!

4:26 pm on Aug 4, 2003 (gmt 0)

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I agree.
 

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