Welcome to WebmasterWorld Guest from 54.145.235.72

Forum Moderators: eljefe3 & skibum

Text Ads

Any such thing as standard sizes?

   
9:06 pm on Jul 1, 2003 (gmt 0)

10+ Year Member



OK, I've done my due diligence and have found no satisfaction.

Has there been any "official" talk of standard sizes for text ads? Or do we just emulate Google et al as examples of "best practices"?

1:29 am on Jul 2, 2003 (gmt 0)

10+ Year Member



I write whatever I feel is appropriate for my text ads. Some are only one short sentence, while others encompass over 1000 characters. When I read text ads on other websites I don't really care how much text there is if I am being informed about something of interest.

That said, I am professionally interested and the casual websurfer may not have my willingness to read an essay about your featured widget for sale. So keep it short and simple, salesman.

Just my opinion.
Wiz

4:28 am on Jul 2, 2003 (gmt 0)

10+ Year Member



Agree on all counts...

Actually I'm just trying to make sure I've got my bases covered in planning page layouts for a client site, but if I plan for standard banner sizes I think most text ad formats I've seen will work equally well in those spaces...so I guess it's a no-brainer really.

3:06 pm on Jul 2, 2003 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



For newsletter text ads, the general consensus seems to be 65 characters per line.

If the ad will appear on the actual site, I usually base the decision more on the space I want to give it on the page, rather than following any set guidelines, such as the Google Adwords size. Slightly longer text ad sizes will bring in a higher revenue, if you are selling the advertising space (as opposed to using it for affiliate ad space or AdSense).

3:23 pm on Jul 2, 2003 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



For web page ads, I tend to use the widths of the IAB standards [iab.net], figuring that site layout changes will be minimized in most cases. I worry less about the height.
3:50 pm on Jul 2, 2003 (gmt 0)

10+ Year Member



Thanks folks.

RC confirmed where I was headed, i.e. just planning around IAB standards. I should have mentioned that in doing this for client sites there are always surprises around the corner - so I was just looking for the best way to have all the possibilities covered so that the site layout has "ad zones" that can accomodate any standard size that comes up.

 

Featured Threads

My Threads

Hot Threads This Week

Hot Threads This Month