Engage Defaults to CentralAd to CJ Smartzones

[rcjordan]

Has anyone worked out a way to redirect Engage defaults to CJ.com affiliate smartzones via their CentralAd script? Seems like it should be do-able, but I'm drawing a blank.

[Drastic]

Are you sure the smartzone code loads a new banner when used on different pages? (or is this a concern for you?)

I have looked around, and the last first-hand comments I can find are 3 months old, and no mention of fixing the problem.

Some people are just picking the CJ links and using free banner rotator scripts.

I would check it myself right now, but I can't get into CJ at the moment.

[rcjordan]

>are you sure

No, I've never used Smartzones, I've always served the banners via CentralAd -I was hoping that Smartzones would eliminate a step (that would be handy).

Skipping Smartzones for the moment, my main problem is that I do not see how to drop my CentralAd banner call into the Engage default redirect setup (listed below).

=============================================================
If you redirect to a banner on your webserver, your redirect URL will be something like this: [mysite.com...]

If you redirect to another ad server with multiple banners, such as NetGravity or DoubleClick DART, Engage Media cannot provide reports on the performance of individual banners served by the other ad server.

Engage Media cannot redirect to Rich Media default banners or tags and only allows banners 25K in size or less. If you do not submit a default banner, a Public Service Announcement will be shown instead.

ad size: 468 x 60
ad URL source <IMG SRC="">
URL click thru <A HREF="">
=============================================================

[Drastic]

Well, I was finally able to take a closer look at SmartZones - they make the image/href calls dynamically through JavaScript - I hate it when affiliate programs do that!!

On using CentralAd, I take it just plugging in the standard code [centralad.com] won't work? If you use engage through CentralAd, it would just run in a continuous loop, never serving anything when trying to pull a default.

I know of several people who use another banner agency for their default - i.e. engage primary, defaults to burst, which defaults to fastclick. (Hopefully) always showing a paying banner.

[rcjordan]

CentralAd has a default banner region setting, I'll try using it and the standard code, then assign the affiliate banners to the default region. Might work.

As for the redirects to secondary ad accounts, such as Burst, I've known many were doing that, but I never really had enough defaults to bother with it. The story is different now. Even at an effective rate of 50cents CPM, the ad-brokered banners pay better than any affiliate banners I've found. The kicker is in the defaults. The best solution would be to serve a brokered banner when available, then use affiliates for filler.

[Drastic]

>then assign the affiliate banners to the default region

I think that will be the ticket.

For CJ ads, try using netsetter or wonderclick for general interest.