Forum Moderators: skibum
I myself get paid monthly, as I'm sure many do. So, depending on how large the revenue gap you have 1st and 2nd halfs, this may explain the difference.
Another thing to consider would be that the beginning of the month probably has the largest flow of cash, rent, bills, etc.
Anyway, I have been running my affiliate programs only since December, and in December (Chrismas) and March (War) there were probably good explanations why sales dropped during the second half of the month. So maybe it's statistically too early to speak of a real pattern, but I was just wondering why it's happening again this month.
In fact, in January it was the opposite way, but I figured that that month is an exception because at the beginning of the new year, a lot of people are on vacation and/or need to recover from a hangover / Christmas spending. :-)
The second half of December, usually the 10th-24th is the highest two week period I see all year. The sales from December 25th-Jan 7 is usually in the top 10 two week period of sales as people are now looking for after christman sale items, exchanging gifts for something else they want, etc.