Forum Moderators: skibum
I get 500 unique visitors a day, and usually around 4% of them click on my link, which I place on my site under pay for performance format.
Once the user clicks the link, I'm getting 1% sales conversion.
Is this good? My users are extremely targeted, this is a very specific subject matter and how can I determine whether their intent is not complete, my affiliate isn't selling the product good enough, or I'm being cheated by the program that is getting lots of sales and only reporting a few.
The site I'm patnering with is a yahoo store, all I have to track is my exitpoint page and a very archaice link tracker tool that yahoo offers.
THanks for your advice.
For unexplained links, links in the middle or articles that take someone to a product when they thought it might be info or wasn't explained it was taking them to a merchant site, I see around a 1% converstion ratio.
I get around a 4% sales conversion for banner ads, links that aren't explained well, but are obvious what they are (think amazon banner).
For well explained links that people know this is taking them to a place to buy the product, I usually run around 12%.
Hope this helps,
eWhisper
Yes that is a tough question, just too many variables.
If I were in your shoes I would track my converting numbers close and then try to improve apon the numbers. I market many different programs and they all preform differently.
Currently I convert any where from 4% - 12% depending on the offer/product/service. The high end of 12% is a "give away" program where the visitor simply request a "free" item.
On the low end these visitors are looking for certain products ... high end and expensive but none the less I am coverting about 4% once I get them on my merchants site.
Good luck ;-)
Brian
