Using an image of a face or upper torso & head (human, and evidently apes & monkeys) has a positive effect on CTR --on my sites it's at least a full percentage point for humans and -judging from the 'Punch the Monkey' and 'Bonzi' campaigns- 3 to 5 percent for our cousins.
I'm not kidding here, though it is kind of funny.
5:51 am on Jun 29, 2000 (gmt 0)
I can't believe that punch the monkey ad is still running on sites. I'm also surpised there aren't a million knockoffs copies running around. The cpm that thing gets is incredible.
12:56 pm on Jun 29, 2000 (gmt 0)
Compaq has a new "put crosshairs on cpu" copycat of style and there is a "click the shopping cart" one, now, but I'll bet the ctr is lower than the monkey. BTW, every post I've ever seen on PTM says that he gets 8 percent ctr --that's ten times the average.
apparently, the above anti-banner exhibit didn't design it cross-platform --could only view it on MSIE.
2:54 pm on Jul 2, 2000 (gmt 0)
But it was a pretty blank grey screen none-the-less.
7:32 pm on Jul 7, 2000 (gmt 0)
It appears I'm going to become the "All Bonzi, All The Time" site... not that I'm complaining with the $check, but that purple gorilla is now buying 66% of my brokered inventory. His CTR, btw, is averaging over 8% (note the lack of a decimal point in that CTR).
The good news is that he's holding my default rate down to 15.6%
12:47 pm on Jul 11, 2000 (gmt 0)
8% - does that bite or does that bite? Put that puppy on a target="_new" window.
2:33 pm on Jul 11, 2000 (gmt 0)
>8% - does that bite or does that bite? Put that puppy on a target="_new" window.
yeah, factoring in the all percentages, the "dissipation rate" for that one banner is around 3%
7:52 pm on Jul 12, 2000 (gmt 0)
In the UK some banner ads are appearing with that " I kiss you" bloke.
Replace the monkey [currently starring in "Punch the Monkey']with him and see the first ever CTR of 100%.
7:58 pm on Jul 12, 2000 (gmt 0)
I've had some non-rotating buttons go into the 15-18% CTRs on pages that were doing 3K impressions per day. The client nearly had a stroke.