targeting dayparts

[rcjordan]

From RC's Devil-is-in-the-DETAILS department:

There are five distinct Internet dayparts characterized by differing usage levels, demographics and type of content accessed:

1. Early morning (M-F 6am – 8am)
2. Daytime (M-F, 8am – 5pm)
3. Evening (M-F, 5pm – 11pm)
4. Late night (M-F, 11pm – 6am)
5. Weekends (Sat-Sun, all day)

Targeting Dayparts on the Internet [centerformediaresearch.com]

[mfishy]

Great find! I have been searching for this exact information.