Non Spam Email marketing

A lot of companies advertise this--what's the skinny?

[Acekicker]

Has anyone tried one of these services? Are they legit in so far as they don't spam? Are they worth the investment? Any other thoughts?

Thanks

[larryhatch]

Maybe I missed something here.
A non-spammy way to spam people? Sounds like clean dirt and dry water. -Larry

[Acekicker]

So what you are saying is there is no such thing as non spam email marketing? Do you consider opt in email lists spam?

[wildbest]

Do you consider opt in email lists spam?

Yes!

The only way you can be sure you're not spamming is applying a double opt in list. A single opt in list is NOT an opt in list at all.