Would this be spam or is it OK?

[harris5998]

Let's say I have a website about law, and I have areas where lawyers from various areas can advertise their services, like a directory. My question is this:

Can I send a one-time introduction to law firms telling them about my website and its services? Or is that considered spam? If it is, would a mailed letter be appropriate? What would be the best way to let lawyers know they can advertise on my site?

Thanks!
Angela

[Sunnyvale]

I would send your offer in a direct mail out via snail-mail and not via email....especially if your target group is in the legal profession.

[jomaxx]

The short answer is yes, it's spam, so you'd better check with your ISP about the consequences of a mass mailing before sending anything like that. OTOH, sending a printed letter is professional and much more likely to get some kind of results.