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Periodic Drops In Conversion

Has anyone seen this happen?



4:18 am on Jun 8, 2006 (gmt 0)

10+ Year Member

I have a financial leads site that typically gets around a 35% conversion on clicks to leads. I've noticed that periodically, I see a drop in conversions to 12-15%, every other day throughout the week. It's almost like clockwork. Day 1 (conversions at 35% with great commissions), Day 2 (conversions at 15% with 1/3rd to 1/2 commissions with same traffic), Day 3 (great conversions) and Day 4 (again 1/2 normal).

There is no explaination that I can see as I'm getting the same traffic levels through PPC with the same keywords typically getting the most traffic.

I'm starting to wonder if my merchant is "throttling back" my commissions every other day or another third party is intercepting my commissions. Is this possible?


5:59 am on Jun 8, 2006 (gmt 0)

10+ Year Member


I have been facing exactly the same problem, but only during a particular period in the day. From around 3 PM my time, there is a drop in the number of leads, although the number of hits/clicks remain the same. The leads begin showing up again by morning even as other things remain the same. I do not think this is done on purpose by the advertiser.

In fact, my advertiser told me that there is something called batch processing that is done by all advertisers. As a result, all leads that were made before the batch processing and were delayed in appearing in the stats, do not show up at all after the batch processing is carried out. But the hits and clicks do show up. Obviously, its a reporting error that has to be fixed by CJ. Result is that we lose revenues for the leads that were generated for atleast 25% of the day. I posted this before but no one seems interested. Either no one wants to talk about it or dont realize whats happening.



2:17 pm on Jun 8, 2006 (gmt 0)

10+ Year Member


Thanks for responding. I've noticed that my period of time when this occurs is during the morning hours. This merchant I'm using is a direct relationship although I've seen this at times with CJ as well.

It's possible that my merchant is using batch processing to check quality of the leads periodically and that my "true" normalized daily conversion rate is between the 35% and 15% numbers. I want to ask my merchant about this but I don't was to come off as accusatory.

There should be more discussion about this, but it seems as if this thread gets less attention from the visitors on WebmasterWorld


4:14 pm on Jun 9, 2006 (gmt 0)

10+ Year Member

Yeah CCAM, in my case, everything is fine until 1.30 PDT. Then suddenly the leads/sales stop showing but the hits/clicks remain the same. It doesnt make any sense at all. If the leads/sales fall during this time of the day, then so should the traffic and clicks.

I dont know when the leads start showing once again, but when I check after around 8 hours, the leads/sales start showing again slowly one by one. But I am sure I am losing revenues that I should be earning in those 8 hours.

How long does your "blank period" last? Which time zone are you in and when s do things finally become normal again for you?

Theres a lot of noise here about JS links but no one seems interested in this. I am hoping actually that if there is no problem of slow loading then JS scripts might actually favour us by showing each and every penny earned and not make our hard earned money simply disssapear.



12:06 am on Jun 10, 2006 (gmt 0)

10+ Year Member

I've seen this behavior with cj.


1:17 am on Jun 10, 2006 (gmt 0)

10+ Year Member


I'd say that my "blank period" occurs between the early morning hours to about 1pm. I get quite a few leads early in the day on many days except these occassional periods.

I wish that I could figure out what causes this "no commish zone". Can a merchant "turn off" my tracking cookies at times?


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