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U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web, according to data released on Tuesday.
The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo Inc. and Google Inc. , which are benefiting as consumers spend more of their media and purchasing time on the Internet.
Study shows US Internet advertising up 38 percent in first quarter [today.reuters.com]
Big daddy means big money.
If all of the larger sites are having trouble getting seen then you're left with tiny niche MFAs and personal diary type sites to choose from...
Now when a user does a search through Google, they have paid ads to choose from (as the advertiser has probably spent a great deal of time choosing his keywords since the prices are so high) and if those are no good there's a good chance you'll click an MFA and end up clicking a Google ad either way.
This increase is no surprise to me whatsoever.
Smart Google, Poor Us :(