Study shows US Internet advertising up 38 percent in first quarter

[engine]

U.S. Internet advertising surged 38 percent to a record $3.9 billion in the first quarter as marketers moved additional dollars to the Web, according to data released on Tuesday.

The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed leading companies that sell advertising space online, including Yahoo Inc. and Google Inc. , which are benefiting as consumers spend more of their media and purchasing time on the Internet.

Study shows US Internet advertising up 38 percent in first quarter [today.reuters.com]

[rohitj]

how much of this is really seen by small webmasters? any thoughts

[freewebsiteideas]

My guess is that it is across the board. If you look at chatter more often than not small guys like you and me are reporting increasing earnings.

[Web_speed]

Study shows US Internet advertising up 38 percent in first quarter

Haaaa...the "Big Daddy" update. ;)

No surprises there.

[jchampliaud]

I agree with freewebsiteideas it's across the board. In general I'm seeing more ad driven income on my sites.

[rohitj]

from what? adsense? fastclick? or direct campaigns?

[xalex]

Then why is my eCPM and CTR almost half this month from AdSense?

[redstorm]

good news. i'll try to keep up with the current.

[rollinj]

I was trying to come up with a good reason as to why Google would implement such harsh changes in their Big Daddy update and finally tapped it.

Big daddy means big money.

If all of the larger sites are having trouble getting seen then you're left with tiny niche MFAs and personal diary type sites to choose from...

Now when a user does a search through Google, they have paid ads to choose from (as the advertiser has probably spent a great deal of time choosing his keywords since the prices are so high) and if those are no good there's a good chance you'll click an MFA and end up clicking a Google ad either way.

This increase is no surprise to me whatsoever.

Smart Google, Poor Us :(

[jchampliaud]

from what? adsense? fastclick? or direct campaigns?

Adsense and direct advertisers. What I'm saying is I believe even us little one man shops are seeing this growth. That's what I'm experiencing.

[GoWFB_SEO]

that only means probably more people/company is competing online or they are optimistic of benefiting from online biz. What about US consumers?

[europeforvisitors]

I agree with freewebsiteideas it's across the board. In general I'm seeing more ad driven income on my sites.

Me, too, especially from display ads.