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Paid Advertising - What to charge



3:43 pm on May 4, 2006 (gmt 0)

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I am very familiar with paid advertising as I have a few sites that are niche related where I do have several "sponsors". These are pretty easy to come up with a figure by looking at the competition and taking into a account "what the market will bear"

However on Monday I launched a new site that is really a new concpet and an area I have never marketed too.

I guess to cut to the chase, is there any forumla on what you should charge for paid advertising based on unique hits or traffic per day. I have no clue on what to start off at. Thanks

[edited by: eljefe3 at 3:55 am (utc) on May 5, 2006]

4:09 am on May 5, 2006 (gmt 0)

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You can always get a rough estimate by looking at how much the average PPC bid is for the terms. Then based on a general CTR and unique visitors, you could come up with an initial amount and then either lower or raise depending on what the market bears.
12:31 am on May 7, 2006 (gmt 0)

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Check out any traditional media in the market. See what their rates are and compare to your other site. Perhaps there is a ratio there you can play with.