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Currently I run AdSense on my website but my earnings are going down and my traffic is going up. I want to start considering advertising actual companies related to my website niche.
I was curious of how I go about setting that up? I don't want to use a seperate company that gets all the ads for me (like AdSense). I was going to create a media kit and add that to my site. Does anyone know any good tutorials on creating a media kit?
I was mainly concerned about how much to charge. What is the standard rate? I know I should check out my competition to see what they are charging, or sites related to my website, however, there aren't any. Is there a standard price I could go off of, lets say $0.0X for every visitor so I would charge like $75/month to advertise?
I already have a couple companies that would interested when I get this going and it sounded like they were interested in a fixed monthly fee and not a PPC or per 1000 impressions.
Can anyone get me started on the right foot?
You'll need some sort of Ad Serving software, like PHP AdsNew or Max Media Manager to host and track statistics. Most advertisers will want to see how their campaigns are performing.
Other than that, I'm not sure, perhaps someone else can add to that list.
Think about advertising on a site, what would you want to see to ensure your dollars were being well spent.
I started this on one of my sites and the biggest problem is to deal with false clicks from crawlers or other scrapers.
For the moment I'm building a blacklist but at some point it will be impossible to manage so I'm alreadu looking for another solution or maybe simply get a flat fee from the advertiser.
Personnaly I use the tracking functions of google analytics to track the cliks I will actually sell to the client. I just can't track all the bots myself in a short time, and gogle seems to do a pretty good job at that.
I'm still a little unconfortable eith the idea of letting a third ^party service calculate the valid clicks, but on the other hand these numbers can less be considered false by the client since it's google that says it and not us...
In the end, I think the way to go is a flat fee for unlimited impressions/clics. No headaches, no pain in the ass running after the bots thing.
Any more comments about how to live with those crawlers, etc?
I cant imagine myself tracking all IP and tracing them to make sure its a human that clicked on a link and not a bot.
On the other hand, like I said I;m not sure it;s the best idea to have google analytics track the clicks for me as they can and will make mistaked and i;ll never know about it...
what I need is incredibill bot blocker... is it out yet? :)
I'm not expert on the subject - as you can tell - but I bet there is a service out there that monitors for bots and has a list created. You then just have your stats tap into their list.
I understand what you mean by tracking IP's it is time consuming and would be too much work.
After a few months, I got a good average and then ran into my second problem which is what is the value of the ad for each 1,000 impressions. I found CPM prices all over the place and finally settled on $1 per based on the niche my site provides. Maybe it's low. Maybe it's high. It's hard to know.
Once you set that CPM, you have a decent idea of what your monthly rate should be. I adjusted for smaller sized ads and ads "below the fold", etc. And you get an idea pretty quick if your rates are too low or too high by the response.
If you don't see much interest, offer "special discounts" or free months. Be willing to negotiate.
What I'm hoping to do next is add a means for advertisers to sign up and add their own ads. I've not found anything yet which does this the way I am envisioning.
I get my stuff paid up front via PayPal or by check. But my site has been active six years and I think I've earn a rep that means I won't shut down in a couple of months.
But I know the bigger advertisers may want to do something where much of it is paid in 30 days. I don't do this now but I'm sure I would for the right company.
I don't think you'll find ONE way to do this.
But my site is about a NFL football team, we have pockets of lower traffic time that makes selling advertising more difficult.
I have also sold quarterly and season (football) packages as well.
I am flexible in all my ads. If someone wants three months, I might give them a fourth for free or offer them 20% off.