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[edited by: eljefe3 at 5:16 am (utc) on April 17, 2006]
So you might want to say a bit more about your site. You say it's "about banner ads." Do you mean that it's a site about banner advertising--how it works, what the best programs are, etc.? Or do you mean it's "all about" banner ads, meaning you just want to attract them?
Spend time learning SEO and build links so that the site ranks higher in the free search engine listings for your target keywords. Webmasterworld has everything you'll ever need to learn the necessary skills.
Use Pay Per Click advertising on Google Adwords, Yahoo Search Marketing and others to buy cliks for your given keywords.
1) is significantly cheaper than 2) but takes much longer to show results.