Forum Moderators: skibum
...based on their analysis of nearly 750 online ad campaigns, consumers are increasingly able to connect the sponsorships with the appropriate brand online, and those connections have positive impacts on other brand metrics. The Sponsorship Association metric shows a higher point increase – 12.4 - than any other metric indicating that connections are being established between brands and the sponsored events.
MediaPost article [mediapost.com]
Nice article, gives the highlights well -> though imho they should use some sub headers for the content, and perhaps bullet list in the middle or near the top, etc -
Folks like me:
1) scan first
2) read second
Other than that, did you get a Google skyscraper on the side...? Very interesting. Targeted too.
Makes me want to go become a sponsor of something, anything...just to brand my widgets.
