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FastClick Pop-Under Default Impressions Increase

FastClick showing far lower pop-under impressions since Feburary



7:45 am on Mar 16, 2006 (gmt 0)

5+ Year Member

I've been with FastClick for over a year now, and I've always been more than happy with them. I averaged a relatively stable $600/month with very few drops in daily revenue.

However as of about the end of January, my Pop-Under impressions have decreased by an unacceptable amount. I'm showing an average of 93% of all Pop-Under impressions being sent to defaults instead.
Meanwhile, other Pop-Unders from Casale are still doing very well and even better because of all of the defaults being referred from FastClick.

I've been in contact with FastClick many times about this issue, and in there long delay for response, they have yet to offer any solutions other than possibly that advertisers have selected to not use me as a publisher. However, 468/720 and Interstitial ads are still earning their typical revenues.

So, I'm curious... Have any of you noticed FastClick impression problems as of late? As for me, after a year of flawless advertising, I'm thinking that perhaps ValueClick is to blame for this.

Also, if none of you have noticed any problems, might you have any suggestions I can take to get my Pop-Revenues back up?



1:56 pm on Mar 18, 2006 (gmt 0)

10+ Year Member

finch2000, Could you share about FastClick PopUnder, Is that return the good result? Do you have average Cost per click or click ratio from that? Is that good if you compare with advertising in Google Adwords or Overture?


5:59 pm on Mar 21, 2006 (gmt 0)

5+ Year Member

Anybody else?


5:00 am on Mar 23, 2006 (gmt 0)

10+ Year Member

I've also noticed a decline in Fastclick earnings, particularly from popunders, and yes, my default campaigns are consequently doing better. I can see that more major advertisers are coming to Fastclick now, and I see higher-paid campaigns being offered, but I don't see an improvement in my Fastclick earnings. I earned much more a few years ago than I do now. It is odd, but I don't have time to worry about it so I'm doing my usual wait-and-see.


5:04 am on Mar 23, 2006 (gmt 0)

10+ Year Member

PS As far as what you can do about it: Nothing, just wait. Unless Fastclick goes out of business things will probably work themselves out in the end.


9:04 pm on Mar 25, 2006 (gmt 0)

5+ Year Member

Anyone else notice decreased impressions?

Matt Probert

1:16 pm on Mar 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I notice a serious rise in Fastclick pop-under defaults since August 2005 (rising to about 50% in August 2005 from less than 10% in July 2005, and remaining constant todate).

We switched to chiefly using Casale pop-unders in preference to fastclick at the end of August 2005.



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