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amazon: direct link vs shopping cart system

difference in sales?

     
8:07 pm on Mar 2, 2006 (gmt 0)

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Say you put a link to amazon for every product. Does it make a lot of difference than when you have a shopping cart system that only goes to amazon after they click checkout? Is it worth the coding investment?
3:30 pm on Mar 4, 2006 (gmt 0)

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Nobody experience here?

hunderdown

6:15 pm on Mar 4, 2006 (gmt 0)

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koen, I have a lot of direct links to Amazon on my site. I've never even considered the shopping cart approach. I suspect that there are people who use the shopping cart approach who didn't even consider the direct-link approach.

They are very different, and not easy to compare. I think your choice has to depend on your site and what you want to do with it.

6:51 pm on Mar 4, 2006 (gmt 0)

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