Forum Moderators: skibum
Specifically, it seems odd that the majority of the story focuses on impressions sold. Only towards the end of the article do they get to the real point, revenue.
"But in terms of all-important revenue, it's a different story. Ad rates are now nearly impossible to track because companies are no longer paying designated prices. 'People are getting 30 to 50 percent discounts [on online ads]'..."
That is putting it mildly.
If you don't get at least 50% off before you are done exchanging pleasantries, you must be buying some pretty fancy media.
